• Bonello Athens News Room

Domaine Zafeirakis: International Product Placement & Promotion Program executed by Bonello Athens

Updated: Jul 22

The Program focuses on the following markets: USA, Great Britain, Australia, Israel and Panama



The multi-year (2-year and 3-year) International Product Placement & Promotion Program in five foreign markets, for the Zafeirakis Estate, was designed and executed by Bonello Athens.


The Program, subsidised by the European Union, includes tastings, dinners with experts in the field from the target markets, as well as a series of promotional actions aimed to introducing the public to the winery as well as to the particularities and advantages of the wine region in which the Winery is located (PGI Tyrnavos).


The Program focuses on the markets of USA, Great Britain, Australia, Israel and Panama.


The Program, is subsidised by the European Union and includes tastings, dinners with local wine experts, as well as a series of promotional actions aimed at introducing to the public the winery as well as to the particularities and advantages of the wine region in which the winery is located.


Bonello Athens applies its long experience in the execution of European Wine Programs as well as its extensive network of partners in the target countries for the implementation of the projects

while it designs and executes, International Product Placement and Promotion Programs around the world.


It has already designed and is executing on behalf of its clients, Programs in the markets of USA, Canada, Great Britain, Australia / New Zealand, Germany, Israel, Panama and China.

Bonello Athens also has designed the Programs for a series of clients for other markets like Norway and Swiss, too.


The International Product Placement and Promotion Programs include introduction of products in the foreign target market, product placement and promotional actions above and below the line, and aim specifically to:

  • create a positive image for the selected products and establish them in the target markets as quality products

  • inform professionals and consumers about the quality potential not only of the selected products but also of Greek production in the region

  • improve the awareness of the products in the target markets

  • increase the preference of specific wine products

  • the higher penetration and further increase of market shares of the winery or wineries


Find out more here

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