Bonello Athens News Room
Palivou Estate: International Product Placement & Promotion Program executed by Bonello Athens
Updated: Jul 22, 2022
The program focuses on the markets of USA and Australia
The 2-year International Product Placement and Promotion Program in two foreign markets, for the Palivos Estate, was designed and executed by Bonello Athens.
The Program, financed by the European Union, includes tastings, dinners with experts in the area from the target markets, as well as a series of promotional actions aimed at introducing the winery to the public. Besides that it introduces the public to the particularities and advantages of the Nemea wine region.
The Program in question for the Palivos Estate, aim to the USA and Australia market. For the execution of the Program, Bonello Athens utilises its long experience in the execution of European Wine Programs as well as its extensive network of partners in the target countries.
The Program, is subsidised by the European Union and includes tastings, dinners with local wine experts, as well as a series of promotional actions aimed at introducing to the public the winery as well as to the particularities and advantages of the wine region in which the winery is located.
Bonello Athens applies its long experience in the execution of European Wine Programs as well as its extensive network of partners in the target countries for the implementation of the projects
while it designs and executes, International Product Placement and Promotion Programs around the world.
It has already designed and is executing on behalf of its clients, Programs in the markets of USA, Canada, Great Britain, Australia / New Zealand, Germany, Israel, Panama and China.
Bonello Athens also has designed the Programs for a series of clients for other markets like Norway and Swiss, too.
The International Product Placement and Promotion Programs include introduction of products in the foreign target market, product placement and promotional actions above and below the line, and aim specifically to:
create a positive image for the selected products and establish them in the target markets as quality products
inform professionals and consumers about the quality potential not only of the selected products but also of Greek production in the region
improve the awareness of the products in the target markets
increase the preference of specific wine products
the higher penetration and further increase of market shares of the winery or wineries
Find out more here