The management of the International Promotion and Promotion Program for China in a group of 10 wineries has been undertaken by Bonello Athens on behalf of Shenzhen K-Match Technology CO, Ltd.
The project includes communication with the competent authorities and coordination between the participating wineries in Greece. At the same time, Bonello Athens will act as a partner of the K-Match company.
Bonello Athens applies its long experience in the execution of European Wine Programs as well as its extensive network of partners in the target countries for the implementation of the projects
while it designs and executes, International Product Placement and Promotion Programs around the world.
It has already designed and is executing on behalf of its clients, Programs in the markets of USA, Canada, Great Britain, Australia / New Zealand, Germany, Israel, Panama and China.
Bonello Athens also has designed the Programs for a series of clients for other markets like Norway and Swiss, too.
The International Product Placement and Promotion Programs include introduction of products in the foreign target market, product placement and promotional actions above and below the line, and aim specifically to:
create a positive image for the selected products and establish them in the target markets as quality products
inform professionals and consumers about the quality potential not only of the selected products but also of Greek production in the region
improve the awareness of the products in the target markets
increase the preference of specific wine products
the higher penetration and further increase of market shares of the winery or wineries
Find out more here