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  • Writer's pictureBonello Athens News Room

Bonello Athens - Gaia Wines: Internation Placement & Promotion Program

The program focuses on 7 countries

The creation and the submission of the file for the International Promotion and Promotion Program for the Gaia Wines was prepared by Bonello Athens.

The Program covers seven markets and in particular focuses on the markets of the USA, Canada, Australia, New Zealand, the United Kingdom, Norway and Switzerland.

Bonello Athens applies its long experience in the execution of European Wine Programs as well as its extensive network of partners in the target countries for the implementation of the projects while it designs and executes, International Product Placement and Promotion Programs around the world.

It has already designed and is executing on behalf of its clients, Programs in the markets of USA, Canada, Great Britain, Australia / New Zealand, Germany, Israel, Panama and China.

Bonello Athens also has designed the Programs for a series of clients for other markets like Norway and Swiss, too.

The International Product Placement and Promotion Programs include introduction of products in the foreign target market, product placement and promotional actions above and below the line, and aim specifically to:

  • create a positive image for the selected products and establish them in the target markets as quality products

  • inform professionals and consumers about the quality potential not only of the selected products but also of Greek production in the region

  • improve the awareness of the products in the target markets

  • increase the preference of specific wine products

  • the higher penetration and further increase of market shares of the winery or wineries

Find out more here


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